Pop these little guys in the water and they'll float and start flashing brightly, providing wonderful fun as well as playing a real developmental and educational role.

• Firstly, they act as a great tool in encouraging splashing in the bath at home, thus helping to keep your baby comfortable and calm when water is splashed on their face.
• Secondly, when you take them with you on your first few trips to the pool, your little one will be much calmer in this new environment through the recognition and association with fun that they have made with them at home.
• Finally, the Blinkies are used by many swim teachers as great visual stimuli to encourage your little ones to move towards them, which really helps them to become comfortable with moving through the water during their first sessions in the pool.

The Blinkies, affectionately known as Neo, Echo and Quackajack, have been a massive hit since their release in 2011 – so much so that they have been awarded gold in the prestigious Practical Parenting & Pregnancy Awards in the Best Bathtime Accessory category, as well as the 2012 Loved by Parents Best Babybath Toy award. Of course, please always supervise your little ones with these in the pool or bath.

Approximate size of each: 8 x 5 x 4 cm (3 x 2 x 1.5 inches).